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A play area keeps children safely entertained, allowing parents to shop with focus and ease; increasing dwell time and boosting retail sales.


HEMA - Speelconcept op maat

Installation between the product presentation displays

There is often little space available to install a kids' corner in a shop, yet it is valuable that the children also have a place where they can play. This way, the parents can concentrate on the product range. It is already possible to add play value from 1m2. For example, we installed a wall game board between the wall presentation for Prénatal.

View the Prénatal project here
Wandspeelbord Kledingwinkel strategische plaats

Custom design in your corporate identity

To complete the experience in your company, we can adapt all our products and software to your corporate identity and wishes. With a customised solution, we can incorporate the company logo or characteristic elements of your organisation into the design. From adjusting the colours to a completely custom made gaming solution, anything is possible.

More information can be found on our custom made page
custom kinderhoek in retail

Play concept at the end caps

In supermarkets, a play corner is often chosen at the end cap. This is the most central spot in the supermarket. The parents can do their shopping in total calmness and the children can play, while the parents can always keep an eye on them.

speelhoek in supermarkt kinderen spelen ouders kunnen winkelen

Why add a kids’ corner in retail?

In stores and supermarkets, families are a key target group. When children become restless or bored, parents tend to leave sooner: resulting in lower spending.

At the same time, customers increasingly expect an engaging experience in clothing stores, supermarkets, garden centres, DIY stores or showrooms. Price and product are no longer the only differentiators; the overall customer experience is what defines their perception of your service. A kids’ corner is a powerful way to elevate that experience.

Benefits for retail:
- Increases dwell time for families in the store.
- Boosts the likelihood of higher spending by parents.
- Compact, low-maintenance solutions that fit even the smallest retail spaces, starting from just 1 m².
- Strengthens the image of a customer-friendly, family-oriented store.

Our solutions for retail

Retail spaces often offer limited room for a kids’ corner, which makes every square metre count. Even from just 1 m², it is possible to add meaningful play value. For example, we installed a wall game between the product displays at Prénatal. Children can play while parents comfortably explore the assortment. Play concepts positioned at aisle ends In supermarkets, a kids’ corner is often placed at the aisle end: a central, visible location in the store. Parents can shop with peace of mind while their children play safely within sight.

Get to know us

Wall games

space-saving, safe and suitable for high-traffic areas

Interactive play systems

digital play that instantly engages children

Compact play corners

ideal for supermarkets and smaller retail formats

Branded play elements

fully customised to match your store’s identity

Retail cases in practice

At Prénatal, a wall-mounted play panel was integrated between the product displays, allowing children to play safely without using additional floor space. In several supermarkets, a kids’ corner was placed at the aisle end. In both situations, families stay longer in the store and staff experience more peace and focus on the shop floor.

See more retail projects

Retail cases in practice

At Prénatal, a wall-mounted play panel was integrated between the product displays, allowing children to play safely without using additional floor space. In several supermarkets, a kids’ corner was placed at the aisle end. In both situations, families stay longer in the store and staff experience more peace and focus on the shop floor.

Practical: space, budget & safety

From retail to healthcare: a customised kids’ corner creates more engagement and happier visitors.

Download the retail brochure

Our solutions that align with your objectives

Every sector has its own dynamics. In retail, the focus lies on dwell time and increased spending, while hospitality prioritises guest experience and calmness. Healthcare requires solutions that reduce tension, public spaces seek improved waiting experiences and accessibility, and leisure environments focus on family experience and brand recall. Childcare centres emphasise safety and development, and project designers look for customisation and seamless integration.

That is why we do not create generic play corners, but sector-specific solutions that fit the goals, visitors and experience of your organisation.